Our health has never been a more hot topic as it has been in 2020. Rhythm was engaged by DAHS to produce a comprehensive campaign to promote preventative health checks to the younger generation of aboriginal people living in and around Derby.
The strategy was built around the idea of people taking ownership over their health as a matter of pride. We should all be proactive in looking after our health and the sooner we learn that the better the chance of living a fulfilled life we have.
The chosen concept was ‘BE HEALTH, BE ANYTHING’ and featured a series of role models and inspiring scenarios stitched together with a catchy and uplifting song. The creative team of Adam Rule, Stef Langton, Gordon Haynes and Joe Wilkie along with producer Amber Sims worked with the people at DAHS to craft scenarios designed around real people from Derby who are making a difference in their community or are on the road to something special.
Music was a key ingredient in creating some cut through and with a clear vision in hand, Adam engaged frequent collaborator Andrew Wright and one of Australia’s best drummers, Daniel Susnjar, to compose something unique.
The campaign was executed across TV, print and digital and included no less than 8 video outputs and 5 character posters.
Says Lynette Henderson-Yates, DAHS CEO,
“Working with Rhythm has been the best experience ever. The Rhythm team were so professional while all the time being very helpful, supportive and positive. No question or task was too hard. They understood where we came from as an Aboriginal organisation and took our advice every step of the way.”
Creative Team: Adam Rule, Stef Langton, Gordon Haynes, Joe Wilkie
Director: Adam Rule
Producers: Amber Sims /Joe Wilkie / Narelle Ozies (client side)
DOP: Justin Griffiths
Post:: Adam Rule