Envirapest is a Western Australian pest control company that has serviced our state for 20 years. They’ve experienced steady growth without ever doing a major ad campaign, attracting work through their strong reputation and word of mouth. They engaged Rhythm to concept and create a brand building commercial to elevate them to the next level and enable them to grow their team.
Pest control, similar to other maintenance industries, is not something everyone feels they need – until they do. Rhythm set about creating a concept that would keep Envirapest in the minds of potential customers so when they are in need, there is only one company they are going to call.
Director Frank Carroll approached the task with his customary sense of humour and his rigorous attention to detail. Says Frank,
“With this brand building concept, we hope the audience laugh, but also cringe at the thought of rats taking over their humble abode.”
This spot centres around two rats, or unwanted guests, who have settled into a lovely modern home in one of Perth’s modest suburbs. They have made themselves comfortable, and it’s only when they meet the actual human homeowners do problems arise.
“Thank you to Frank & the team at Rhythm Content! We absolutely love our new commercial. The attention to detail has been second to none. The whole process has been very smooth right through from the storyboarding, production & finished product. Frank was very approachable and worked with us to create an advert that far exceeded our expectations.”
– Rhiannon Brown, owner of Envirapest
Creative Team: Frank Carroll, Adam Rule
Director: Frank Carroll
Producer: Amber Sims
Director of Photography: Justin Griffiths
Editors: Frank Carroll, John McGovarin
Grade: Caitlan O’Connor
Costume: Nicole Ferraro, Nicole Marrington
SFX: Ali Knapton
Sound Design: Justin Braine