Continuing our flourishing relationship with the Department of Education, Rhythm was tasked with creating a video to present Perth to international students as a great option for continuing their education abroad.
We knew that we wouldn’t have a great deal of time on each day and we tailored our creative treatment to suit. Our approach was to create a video that operated within the parameters of filming in a school – by capturing dynamic and short scenes that still conveyed the overall message.
Across the six day shoot, director Frank Carroll and cinematographer Justin Griffiths worked closely with each school liaison to select students to appear within the video.
“It was important that as this video was going to be seen internationally in China, that those students would feel represented within the video. We asked students of Chinese background and heritage to feature prominently, but it was essential that we convey the multiculturalism by ensuring all students were welcome to appear within the video.”
Combining both director and editor roles was beneficial to Frank’s development of the idea. Having been on location to experience everything being captured first hand, it was an efficient process in selecting the best moments, despite a combined 13 hours of footage. Our small but dedicated crew worked tirelessly to ensure we were making the most of every moment on every day.
Director/Editor: Frank Carroll
Creative Director: Adam Rule
Producer: Amber Sims
Copywriter: Tom Wilson
DoP: Justin Griffiths
1st A/C: Rory Graham
Runner: Finn Williamson
Sound Design: Justin Braine